BECOME A SPONSOR
Our three-week event series: The Uptown Mint Julep Showcase, The Run for the Roses Gala, The Uptown Runway Fashion Show & Brunch, and other consumer and trade facing events directly touched more than 25,000 people via social media and was seen by millions through NBC Sports on Saturday May 5, 2019. Partner with us to integrate your brand into our platform and maximize your sponsorship.
Paint your brand in a different light with your target customers
Reposition your product or service and compete in a new market
Put your product or service in the hands of our customers
We have cultivated a fresh, motivated buying demographic in the Harlem Derby Aesthetic. Our customers are passionate about celebrating the African American contributions to the Kentucky Derby. We understand our consumer base and offer Exclusive Title Sponsorship opportunities alongside consumer insights in order to capture and/or grow your market share.
The Harlem Derby Music Festival includes a public awareness campaign and children’s literacy component to harnesses the historic achievements of African-American jockeys and trainers. It promotes reading, a commitment to life-long learning, and a greater sense of self-efficacy and achievement amongst inner-city youth.